My internship at Linde
I am currently doing a three-month internship at Linde in Greece, a company of the international Linde group.
Linde is a company specialized in gas and engineering. It mainly supplies industrial gases, medical gases and gases for laboratories.
I work at the headquarters Linde Greece in Athens in the marketing and communication department.
It is a company that is oriented towards professionals and so I discovered marketing in the other side: the side of the "BtoB" (Business to Business).
It is a type of marketing that is often overlooked because it does not directly concern the final user, it concerns a company to another company in its conquest of customer business relationship. It is therefore the question of satisfying customers indirectly.
My main task during this internship is to support the team in the statistical analysis to develop a plan based on customer sectors.
The main sectors are:
The customer plan comes from the analysis based on a study we conducted for customer satisfaction. Excel becomes our friend in marketing!
I also participated in the development of brochures. Thus, I learned to use new software such as Adobe softwares (Premiere, InDesign, Illustrator, Photoshop).
These brochures will be used during future food exhibitions as FoodExpo or OENORAMA for wine.
I have the pleasure to participate in these two exhibitions, thus supporting the marketing team and the sales team of the company.
You can see below a glimpse of some brochures.
The main sectors are:
- Food and Beverages
- Biotechnology and pharmaceutical chemistry
- Manufacturing and metalworking and glass
- Laboratory, research and development
The customer plan comes from the analysis based on a study we conducted for customer satisfaction. Excel becomes our friend in marketing!
I also participated in the development of brochures. Thus, I learned to use new software such as Adobe softwares (Premiere, InDesign, Illustrator, Photoshop).
These brochures will be used during future food exhibitions as FoodExpo or OENORAMA for wine.
I have the pleasure to participate in these two exhibitions, thus supporting the marketing team and the sales team of the company.
You can see below a glimpse of some brochures.
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Want to know more about the company? ⇒ linde-gas.gr
Published the 9th of March 2014
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